Two problems with cars to solve in this post with one simple solution.

First: the blind spot. No comments.

Second: when the car is stolen, it’s hard to identify the thief (unless you have friends in NCIS).

How to solve both?

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Few might agree but I think that new Audis are cool. Nice and stylish and cool.

Four letters in “cool” and four rings in the Audi logo. Any ideas for the ad?

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When I’m stuck in traffic after work I have only two things on my mind:

• an empty rear windscreen of the car in front of me (hey, they sometimes put ads there!) and
• how big is the traffic jam, i.e. when will I get home?

If read windscreen is all I can see, why not to use it to tell me when I’ll be moving again? Here is an idea.

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Boys will always be boys and when it comes to radio controlled (RC) cars or boats it is never enough. Having quite a number of RC toys (and a remote for each one of them) myself I often find matching the remote with the car difficult. Oh how I wish I had one remote for all of them!

And then it struck me that we all have a universal remote in our pocket!

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We all know KIA motors, Korean motor company, and Finnish mobile company NOKIA. I couldn’t help but notice that the latter reads like “no KIA” and makes it sound like an anti-global warming campaign, especially when both KIA and NOKIA ads appear in a magazine or a website next to each other.

It got me thinking and here is how this unfortunate coincidence can be turned into a new ad.

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The steering wheel is possibly the most uncomfortable component of any car. It gets cold in winter and hot and sweaty in summer. There is no easy way to avoid this.

Some cars have heated steering wheels, but it does not help is the summer. Gloves and steering wheel covers can kind of do the trick but there are additional problems associated with them.

I have an idea about how to make a steering wheel comfortable no matter the temperature.

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